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Create Sales Cold Calling Scripts & Value Propositions
Sales Skills #4: Sales Value Propositions Design, & Cold Calling Talk Tracks
Value Proposition & Cold Calling Talk Tracks Overview (1:55)
"Sorry, We Are Choosing Another Vendor..."
Value propositions basics (3:57)
What makes your product special (2:26)
Understanding the criteria of the customer (2:46)
Connecting the dots (2:15)
How to Create a Value Proposition
The formula of a value proposition (3:05)
Value Proposition Do's & Don'ts (5:27)
Value Proposition Example 1 (6:18)
Value Proposition Example 2 (3:26)
Value Proposition Example 3 (4:01)
QUIZ #1
Creating a Cold Calling Talk Track to Set Appointments over the Phone
Structure of a Cold Calling Talk Track (6:45)
Example cold calling (2:33)
Creating a Elevator Pitch
Structure of an elevator speech (3:39)
Example elevator speech (2:46)
Summary of Value Proposition Course
Value Proposition Course Summary (1:48)
QUIZ #2
The formula of a value proposition
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