Connect your value proposition to the customer’s criteria.
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01 02 03 Know what
Sales experience.
One course you need.
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SELF-PACED SALES COURSE
Cold Calling Scripts & Value Propositions
Build a clear message that gives prospects a reason to meet.
Created and taught by Derek Shebby
Self-paced trainingMake room for learning in your sales day
Practical by designConnect the material to your daily work
One Academy accountAccess your enrollment through Teachable
FROM LEARNING TO DOING
What you’ll work on.
A focused part of your B2B sales toolkit. Bring the ideas into the next conversation you prepare for.
Structure a clear talk track for a cold call.
Develop an elevator pitch with examples you can learn from.
INSIDE THE TRAINING
Know what
you’re learning.
Open a section to explore the existing lessons and resources. Find the part of the process you want to strengthen.
The outline reflects the current course. Enrollment, lessons, and downloads remain in Teachable.
01Value Propositions & Cold Calling Talk Tracks — Overview1 lessons & resources
- Value Proposition & Cold Calling Talk Tracks Overview
02“Sorry, We Are Choosing Another Vendor” — Why Messaging Fails4 lessons & resources
- Value Propositions Basics
- What Makes Your Product Special
- Understanding the Criteria of the Customer
- Connecting the Dots
03How to Create a Value Proposition6 lessons & resources
- The Formula of a Value Proposition
- Value Proposition Do’s & Don’ts
- Value Proposition Example 1
- Value Proposition Example 2
- Value Proposition Example 3
- Quiz #1
04Creating a Cold Calling Talk Track to Set Appointments2 lessons & resources
- Structure of a Cold Calling Talk Track
- Example Cold Calling
05Creating an Elevator Pitch2 lessons & resources
- Structure of an Elevator Speech
- Example Elevator Speech
06Course Summary2 lessons & resources
- Value Proposition Course Summary
- Quiz #2
Based on the existing published curriculum .
YOUR INSTRUCTOR / DEREK SHEBBY
Sales experience.
Made practical.
Derek started in the field and grew into sales leadership. His 17 years in the Xerox sales organization—and 13 Sales President’s Club awards—shape the practical approach behind Modern Sales Academy.
Clear processes. Specific talk tracks. Tools you can bring into the work, then come back to when you need a refresher.
Get to know DerekCHOOSE THE WAY YOU WANT TO LEARN
One course you need.
A collection to grow with.
This course is included in Modern Sales Performer. It is not sold separately.
Checkout opens on the live Academy. Review the current price and terms there before purchasing. Modern Sales Leader is a separate program.
BEFORE YOU CHOOSE
A few helpful answers.
What is included in Cold Calling Scripts & Value Propositions?
This course is part of the fourteen-course Modern Sales Performer collection. Choose lifetime access to the full collection, or access it through an active Outliers membership.
Is this live training?
This is self-paced, recorded training. Live classes and personal coaching are not included in a standalone course purchase. Explore the Academy’s live programs or membership options if you want ongoing support.
Where do I access the training?
Your enrolled training is in Modern Sales Academy on Teachable. Use your enrollment email to sign in on your computer or through the Teachable mobile app.
How long do I have access?
A standalone purchase provides lifetime access to the purchased course or collection. Membership access continues while your subscription is active. Confirm the current price and full terms on Teachable before purchasing.
KEEP EXPLORING
Another skill to work on.
The Ultimate Talk Track Workbook
Put your cold-call talk tracks and value propositions into writing.
Explore trainingHow to Create a Sales Target List
Organize and prioritize the accounts that deserve your prospecting time.
Explore trainingWant a coach in the room?
Explore live Sales Bootcamp and Sales Spartan programs with Derek.