Module 07 of 14
Modern Sales Performer Collection · Self-Paced

How to Prospect on Foot

The complete field cold calling system — preparation, walk-in process, handling gatekeepers, what to do when the decision maker comes out, and next steps. Sales skill set #7 of the Modern Sales Performer Course Collection.

22
Lessons in module
6
Sections
14
Modules in collection
30K+
Reps trained

LEARN ON ANY DEVICE

Take the course from your desktop, tablet, or phone. Start the next lesson whenever you’re ready and move through the training at your own pace.

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QUICK ANSWER

How do you prospect on foot and cold call in person effectively in B2B sales?

In-person cold calling is one of the most powerful prospecting tools in B2B sales — and one of the least taught. Most reps have never been shown an actual process for walking into a business cold and coming out with something useful.

This module covers the full walk-in system: preparation (goal setting, list, mindset), the actual walk-in process (the numbers game, the cold call, do’s and don’ts, creative drop-offs), what to do when the decision maker comes out, and what to do with the data afterward. Includes two quizzes.

Learn the 6 benefits of cold calling on foot that most reps overlook
Master the preparation process — goals, list, and mindset before you hit the street
Follow a proven walk-in process with do’s and don’ts for every scenario
Know exactly what to say and do when the decision maker comes out to meet you
Build a next-step system so your field data compounds over time
Taught by Derek Shebby — 13-time Sales President’s Club Award winner
How to Prospect on Foot — Module 07 of Modern Sales Performer

WHO IT’S FOR

Is this the right course for you?

✓ This is for you
You work a geographic territory and prospect businesses in person
You’ve never been taught a real walk-in process — you’re winging it
You get nervous when the decision maker actually comes out
You want to maximize the ROI of every hour you spend in the field
You’re a manager who wants your reps running a consistent, professional field process
✗ This isn’t for you
You sell exclusively over the phone or remotely — go to Module 08 or the VSM course
You sell direct-to-consumer or e-commerce
You want phone prospecting scripts — go to Module 08 for that
You already have a field cold calling system that’s consistently booking meetings

COURSE CURRICULUM

What’s inside — the full breakdown.

6 sections · 22 lessons.

1
How to Cold Call on Foot — Introduction
3 lessons
Prospecting on Foot Introduction
6 Benefits of Cold Calling on Foot
Cold Calling on Foot Process Overview
2
Preparation for Cold Calling on Foot
4 lessons
Preparation for Cold Calling on Foot Overview
Preparation Part 1 — Goal Setting
Preparation Part 2 — List Creation
Preparation Part 3 — Positive Mindset
3
The Cold Calling on Foot Walk-In Process
6 lessons
Cold Call Walk-In Process Overview
Walk-In Process Part 1 — Numbers Game
Walk-In Process Part 2 — The Cold Call
Walk-In Process Part 3 — Do’s & Don’ts
Walk-In Process Part 4 — Creative Drop Offs
Quiz #1: Cold Calling on Foot
4
The Decision Maker Comes Out!
5 lessons
The DM Comes Out — Overview
The DM Comes Out — Numbers Game
The DM Comes Out — Talk Tracks
The DM Comes Out — Common Objections
The DM Comes Out — Do’s & Don’ts
5
Cold Calling on Foot — Next Steps
2 lessons
Cold Calling Next Steps — What Do You Do with the Data?
Cold Calling Next Steps — Review Your Goals
6
Summary
2 lessons
Cold Calling on Foot Summary
Quiz #2: Cold Calling on Foot

THE FULL COLLECTION

All 14 modules — in order.

This module is Module 07. The full Modern Sales Performer collection covers the entire B2B sales cycle — each module with its own completion certificate.

01
Module 01
Top Performer's Guide to Long-Term Sales Success
46 lessons · Foundation, discipline, activities, time management, focus
43 lessons
FOUNDATIONS
02
Module 02
Winning the Numbers Game
Activity ratios that tell you whether your week is on pace
11 lessons
METRICS
03
Module 03
Why Some Customers Buy & Others Don't
The four buyer types, the trust ladder, buying triggers
12 lessons
PSYCHOLOGY
04
Module 04
Cold Calling Scripts & Value Propositions
Talk tracks that sound human and consistently book meetings
17 lessons
MESSAGING
05
Module 05
The Ultimate Talk Track Workbook
The complete library of talk tracks for every stage of the sales process
12 lessons
MESSAGING
06
Module 06
How to Create a Sales Target List
Source, qualify, and segment 1,000 names into 100 priority accounts
11 lessons
LIST BUILDING
07
Module 07
How to Prospect on Foot
The field cold calling skill almost no one teaches anymore — you are here
22 lessons
CANVASSING
08
Module 08
How to Prospect over the Phone
Get past gatekeepers, leave voicemails that actually get returned
21 lessons
PHONE
09
Module 09
First Appointment Tips That Close for the Next Step
10 tips that end every meeting in a confirmed next step
12 lessons
MEETINGS
10
Module 10
How to Ask Great Questions That Lead to Opportunity
Discovery questions that uncover real buyer needs
1 eBook download
DISCOVERY
11
Module 11
Proposal Tips That Build Value & Profit
Templates that justify price and shorten the close cycle
20 lessons
PROPOSALS
12
Module 12
Sales Objections Simplified
Scripts for the four objection categories every B2B rep faces
20 lessons
OBJECTIONS
13
Module 13
How to Create a Sense of Urgency
4 ways to create real urgency without being pushy
12 lessons
CLOSING
14
Module 14
Tools for Dealing with Rejection
10 mental tools so you don't burn out by year three
12 lessons
MINDSET

YOUR INSTRUCTOR

Derek Shebby.

Derek Shebby

Derek Shebby

FOUNDER · MODERN SALES TRAINING

Best-selling course creator and sales consultant Derek Shebby spent 17 years as a top sales executive and sales director with Xerox Corporation. He was a 13-time Sales President’s Club Award winner, coached hundreds of salespeople and sales leaders to excellence, and helped grow his local division from $40 million to over $100 million in annual revenue. After founding Modern Sales Training in 2017, Derek has trained 30,000+ salespeople worldwide. He currently coaches 150+ sales reps live every week and hosts the In Between Sales Calls podcast on Apple Podcasts.

REAL RESULTS

What reps are saying about the Modern Sales Performer collection.

★★★★★

“Reps with 15+ years of experience said it got them back to basics in the best way.”

Brad N. · President G2
★★★★★

“My team’s ability to get that first meeting has increased by 300% using tactics learnt from Derek.”

Colin D. · Small Business G2
★★★★★

“I’ve made a lot more money now because I have a proven strategy to build value on all of my deals.”

Justin Mottola · Account Manager DIRECT
★★★★★

“After the Modern Sales Performer course I was 100% sure what I am doing and why.”

Vlad R. · Import Department Chief G2

PRICING

This module is part of the Modern Sales Performer collection.

Get this module — and all 13 others — in one complete program.

Modern Sales Performer Collection

14 Modules · 18+ Hours · Lifetime Access

This module is included in the full collection
All 13 other modules — the complete B2B sales system
140+ lectures · Downloadable worksheets, scripts, and templates
Lifetime access — study from your computer or phone
Learn More About the Full Collection →

Or try 12 lessons free — no credit card.

FAQ

Questions before you enroll.

Is in-person cold calling still effective in B2B sales?

Yes — especially in territorial B2B sales where your competitors are also calling on the same accounts. In-person prospecting gives you a physical presence that phone calls and emails can’t replicate. Derek used this system for 17 years at Xerox in California.

Can I buy this module on its own?

No. This module is available exclusively as part of the Modern Sales Performer collection — 14 modules, 18+ hours. Learn more about the full collection →

What do I do if the decision maker isn’t available?

That’s covered — the module includes creative drop-off strategies and a complete next-step system so every visit produces something useful, even when you don’t get a meeting.

What if I get nervous walking into businesses cold?

The preparation section covers mindset specifically. The goal is to remove the anxiety by replacing it with a process — so you walk in knowing exactly what you’re doing and why.

Can my company reimburse me?

Many companies cover sales training as a professional development expense. Treas. Reg. §1.162-5 also lets individuals deduct training that maintains or improves professional skills. Ask your accountant.

ALSO FROM MODERN SALES TRAINING

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The Fearless Prospector
8hrs · 120+ lectures · All-prospecting masterclass · $997
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4hrs · Remote and virtual selling masterclass · $597
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Get this module — and all 13 others — in one complete program.

The Modern Sales Performer collection: 14 modules, 18+ hours, 140+ lectures. The complete B2B sales playbook used by 30,000+ reps.

Learn More — Modern Sales Performer → Not ready? Try 12 lessons free →