Module 10 of 14
Modern Sales Performer Collection · Self-Paced

How to Ask Great Questions That Lead to Opportunity

A downloadable eBook resource on the discovery questions B2B sales reps use to uncover real buyer needs and move deals forward. Sales skill set #10 of the Modern Sales Performer Course Collection.

1
Lessons in module
1
Sections
14
Modules in collection
30K+
Reps trained

LEARN ON ANY DEVICE

Take the course from your desktop, tablet, or phone. Start the next lesson whenever you’re ready and move through the training at your own pace.

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QUICK ANSWER

What questions should B2B sales reps ask to uncover buyer needs and create opportunity?

The quality of your questions determines the quality of your deals. Reps who ask great discovery questions understand what the buyer actually needs — which means they can build a proposal that addresses real problems, not assumed ones.

This module is a downloadable eBook resource covering the discovery questions top B2B reps use to uncover opportunity, understand buyer criteria, and move conversations forward. It’s part of the Modern Sales Performer collection and included in your full access.

Get the eBook covering discovery questions that uncover real buyer needs
Learn which questions move a sales conversation forward vs. which ones stall it
Build a personal question bank you can use in every first appointment
Complement Module 09 (First Appointment) with the specific questions that make it work
Included as part of the Modern Sales Performer collection
How to Ask Great Questions That Lead to Opportunity — Module 10 of Modern Sales Performer

WHO IT’S FOR

Is this the right course for you?

✓ This is for you
You ask generic questions in discovery and get surface-level answers
You want a reference resource you can return to before important meetings
You want to improve the depth of your first appointments
You’re a manager who wants your reps asking better discovery questions consistently
You want to combine this with Module 09 for a complete first appointment system
✗ This isn’t for you
You’re looking for a video course — this module is a downloadable eBook resource
You sell direct-to-consumer or e-commerce
You want phone or field prospecting training — go to Module 07 or 08
You already have a strong discovery question framework you use consistently

COURSE CURRICULUM

What’s inside — the full breakdown.

1 sections · 1 lessons.

1
How to Ask Great Questions — eBook Resource
1 lesson
Download the eBook

THE FULL COLLECTION

All 14 modules — in order.

This module is Module 10. The full Modern Sales Performer collection covers the entire B2B sales cycle — each module with its own completion certificate.

01
Module 01
Top Performer's Guide to Long-Term Sales Success
46 lessons · Foundation, discipline, activities, time management, focus
43 lessons
FOUNDATIONS
02
Module 02
Winning the Numbers Game
Activity ratios that tell you whether your week is on pace
11 lessons
METRICS
03
Module 03
Why Some Customers Buy & Others Don't
The four buyer types, the trust ladder, buying triggers
12 lessons
PSYCHOLOGY
04
Module 04
Cold Calling Scripts & Value Propositions
Talk tracks that sound human and consistently book meetings
17 lessons
MESSAGING
05
Module 05
The Ultimate Talk Track Workbook
The complete library of talk tracks for every stage of the sales process
12 lessons
MESSAGING
06
Module 06
How to Create a Sales Target List
Source, qualify, and segment 1,000 names into 100 priority accounts
11 lessons
LIST BUILDING
07
Module 07
How to Prospect on Foot
The field cold calling skill almost no one teaches anymore
22 lessons
CANVASSING
08
Module 08
How to Prospect over the Phone
Get past gatekeepers, leave voicemails that actually get returned
21 lessons
PHONE
09
Module 09
First Appointment Tips That Close for the Next Step
10 tips that end every meeting in a confirmed next step
12 lessons
MEETINGS
10
Module 10
How to Ask Great Questions That Lead to Opportunity
Discovery questions that uncover real buyer needs — you are here
1 eBook download
DISCOVERY
11
Module 11
Proposal Tips That Build Value & Profit
Templates that justify price and shorten the close cycle
20 lessons
PROPOSALS
12
Module 12
Sales Objections Simplified
Scripts for the four objection categories every B2B rep faces
20 lessons
OBJECTIONS
13
Module 13
How to Create a Sense of Urgency
4 ways to create real urgency without being pushy
12 lessons
CLOSING
14
Module 14
Tools for Dealing with Rejection
10 mental tools so you don't burn out by year three
12 lessons
MINDSET

YOUR INSTRUCTOR

Derek Shebby.

Derek Shebby

Derek Shebby

FOUNDER · MODERN SALES TRAINING

Best-selling course creator and sales consultant Derek Shebby spent 17 years as a top sales executive and sales director with Xerox Corporation. He was a 13-time Sales President’s Club Award winner, coached hundreds of salespeople and sales leaders to excellence, and helped grow his local division from $40 million to over $100 million in annual revenue. After founding Modern Sales Training in 2017, Derek has trained 30,000+ salespeople worldwide. He currently coaches 150+ sales reps live every week and hosts the In Between Sales Calls podcast on Apple Podcasts.

REAL RESULTS

What reps are saying about the Modern Sales Performer collection.

★★★★★

“This training is the reason I became the top sales rep at my company. It’s the best program out there.”

Brian Magnus · VP, Sales DIRECT
★★★★★

“Reps with 15+ years of experience said it got them back to basics in the best way.”

Brad N. · President G2
★★★★★

“My cold calling appointments improved 300%. I now set up 3× the meetings in the same amount of time.”

Jason Madsen · Account Manager DIRECT
★★★★★

“My team’s ability to get that first meeting has increased by 300% using tactics learnt from Derek.”

Colin D. · Small Business G2

PRICING

This module is part of the Modern Sales Performer collection.

Get this module — and all 13 others — in one complete program.

Modern Sales Performer Collection

14 Modules · 18+ Hours · Lifetime Access

This module is included in the full collection
All 13 other modules — the complete B2B sales system
140+ lectures · Downloadable worksheets, scripts, and templates
Lifetime access — study from your computer or phone
Learn More About the Full Collection →

Or try 12 lessons free — no credit card.

FAQ

Questions before you enroll.

Is this a video course or an eBook?

This module is a downloadable eBook resource — not a video course. It’s a reference guide covering the discovery questions B2B reps use to uncover real buyer needs. Included in full with your Modern Sales Performer collection access.

Can I buy this module on its own?

No. This module is available exclusively as part of the Modern Sales Performer collection — 14 modules, 18+ hours. Learn more about the full collection →

How does this work with Module 09 (First Appointment)?

They’re designed to complement each other. Module 09 teaches you how to run the first appointment and close for a next step. Module 10 gives you the specific discovery questions to use inside that meeting.

Can I use these questions at any stage of the sales process?

Yes. Good discovery questions are useful in first appointments, follow-up meetings, and even when revisiting stalled deals. The eBook covers questions for different situations.

Can my company reimburse me?

Many companies cover sales training as a professional development expense. Treas. Reg. §1.162-5 also lets individuals deduct training that maintains or improves professional skills. Ask your accountant.

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Get this module — and all 13 others — in one complete program.

The Modern Sales Performer collection: 14 modules, 18+ hours, 140+ lectures. The complete B2B sales playbook used by 30,000+ reps.

Learn More — Modern Sales Performer → Not ready? Try 12 lessons free →