The Ultimate Sales Talk Track Workbook
Build every talk track you need — in person, over the phone, and your elevator pitch — using a structured 10-part workbook process. Sales skill set #5 of the Modern Sales Performer Course Collection.
LEARN ON ANY DEVICE
Take the course from your desktop, tablet, or phone. Start the next lesson whenever you’re ready and move through the training at your own pace.
QUICK ANSWER
How do you build a complete sales talk track from scratch?
A talk track isn’t a script you memorize — it’s a structured message you build from real answers about your product, your customer, and your market. This module walks you through all 10 parts of that build process.
By the end you’ll have a complete, personalized in-person talk track, a phone talk track, and an elevator pitch — all built from the same foundation and ready to use Monday morning.
WHO IT’S FOR
Is this the right course for you?
COURSE CURRICULUM
What’s inside — the full breakdown.
5 sections · 12 lessons.
THE FULL COLLECTION
All 14 modules — in order.
This module is Module 05. The full Modern Sales Performer collection covers the entire B2B sales cycle — each module with its own completion certificate.
YOUR INSTRUCTOR
Derek Shebby.
Derek Shebby
FOUNDER · MODERN SALES TRAINING
Best-selling course creator and sales consultant Derek Shebby spent 17 years as a top sales executive and sales director with Xerox Corporation. He was a 13-time Sales President’s Club Award winner, coached hundreds of salespeople and sales leaders to excellence, and helped grow his local division from $40 million to over $100 million in annual revenue. After founding Modern Sales Training in 2017, Derek has trained 30,000+ salespeople worldwide. He currently coaches 150+ sales reps live every week and hosts the In Between Sales Calls podcast on Apple Podcasts.
REAL RESULTS
What reps are saying about the Modern Sales Performer collection.
“I crushed my sales quota, won rookie of the year, and have been promoted 3 times.”
“After the Modern Sales Performer course I was 100% sure what I am doing and why.”
“This training is the reason I became the top sales rep at my company. It’s the best program out there.”
“Reps with 15+ years of experience said it got them back to basics in the best way.”
PRICING
This module is part of the Modern Sales Performer collection.
Get this module — and all 13 others — in one complete program.
Modern Sales Performer Collection
14 Modules · 18+ Hours · Lifetime Access
FAQ
Questions before you enroll.
What’s included in the workbook?
The workbook walks through all 10 parts of building your talk track: what you do, what makes your offering special, why the client should care, who you can reference, case studies, method of engagement, and then the final three deliverables — in-person talk track, phone talk track, and elevator pitch.
Can I buy this module on its own?
No. This module is available exclusively as part of the Modern Sales Performer collection — 14 modules, 18+ hours. Learn more about the full collection →
Should I complete Module 04 first?
Yes. Module 04 teaches the value proposition formula and gives you the raw material. Module 05 is where you build it out into your full talk track library. They work together.
How long does it take to complete the workbook?
That depends on how thorough you are. Most reps take a few hours to work through all 10 parts seriously. The goal is something you actually use, not something you rush through.
Can my company reimburse me?
Many companies cover sales training as a professional development expense. Treas. Reg. §1.162-5 also lets individuals deduct training that maintains or improves professional skills. Ask your accountant.
Get this module — and all 13 others — in one complete program.
The Modern Sales Performer collection: 14 modules, 18+ hours, 140+ lectures. The complete B2B sales playbook used by 30,000+ reps.
Learn More — Modern Sales Performer → Not ready? Try 12 lessons free →