Why Some Customers Buy & Others Don't

[Part 3 of the Modern Sales Performer Course Collection]

How do you know if your client is interested in your products?

In sales skill part 3 of the Modern Sales Performer Course Collection, we go back to basics to learn the psychology of why customers buy. Before cold calling, client meetings, presenting proposals or closing, you'll need to learn how to get clients interested in your product or service. In this course you’ll understand the 4 reasons why some customers buy and others don't.You'll also learn sales and marketing strategies that you must put in place in order to win your sale with high gross profit.

Course Curriculum

  Selling 101 for Sales Reps: Understanding Why Some Customers Buy and Others Dont
Available in days
days after you enroll
  Summary of Why Customers Buy
Available in days
days after you enroll

Your Instructor

Derek Shebby
Derek Shebby


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Best selling course creator and sales consultant, Derek Shebby, spent 17 years as a top sales executive and sales director with Xerox Corporation. During his tenure, he was a 13 time Sales President’s Club Award winner, coached hundred of salespeople and sales leaders to excellence and helped grow his local division from $40 million to over $100 million in annual revenue.

After founding Modern Sales Training in 2017, Derek works with companies to help clear their path to sales success through consulting services, and courses designed to create to top sales performers. His online sales training academy, is filled with multiple self-paced-courses that are used regularly by B2B companies of all sizes to teach essential sales skills. To date these courses have helped over 30,000 salespeople and sales teams around the world and his most popular course, Modern Sales Performer, is an 18-hour all-encompassing sales fundamentals program with over 3,000 5-star reviews.

If you have any questions along the way, please reach out to Derek's team at [email protected]

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