
Increase Your Sales Commissions by Winning the Numbers Game
Learn how to measure your activity at every stage of the sales cycle — from prospecting to closing — and turn your hard work into a predictable, high-commission sales career. Sales skill set #2 of the Modern Sales Performer Course Collection.
LEARN ON ANY DEVICE
Take the course from your desktop, tablet, or phone. Start the next lesson whenever you’re ready and move through the training at your own pace.
QUICK ANSWER
What does it mean to win the numbers game in B2B sales?
You've heard it a thousand times: "sales is a numbers game." But most reps hear that and think it just means make more calls. It's not that simple — and if that's all you take from it, you'll work harder without earning more.
Winning the numbers game means knowing your specific ratios at every stage of the cycle: how many cold calls it takes to book an appointment, how many appointments it takes to get a proposal out, how many proposals it takes to close a deal. When you know those numbers, you can predict your income, fix the exact stage that's broken, and build a career that compounds — not one that burns out.
This module is built around the metrics framework Derek used during 17 years at Xerox to turn hard-working reps into top earners. Sales skill set #2 of the Modern Sales Performer Course Collection.
WHO IT'S FOR
Is this the right course for you?
COURSE CURRICULUM
What's inside — the full breakdown.
3 sections · 10 lessons. Learn how numbers apply at every stage of the B2B sales cycle — from prospecting through close.
THE FULL COLLECTION
All 14 modules — in order.
This module is Module 02. The full Modern Sales Performer collection covers the entire B2B sales cycle — each module with its own completion certificate.














YOUR INSTRUCTOR
Derek Shebby.

Derek Shebby
FOUNDER · MODERN SALES TRAINING
Best-selling course creator and sales consultant Derek Shebby spent 17 years as a top sales executive and sales director with Xerox Corporation. He was a 13-time Sales President's Club Award winner, coached hundreds of salespeople and sales leaders to excellence, and helped grow his local division from $40 million to over $100 million in annual revenue. After founding Modern Sales Training in 2017, Derek has trained 30,000+ salespeople worldwide. He currently coaches 150+ sales reps live every week and hosts the In Between Sales Calls podcast on Apple Podcasts.
REAL RESULTS
What reps are saying about the Modern Sales Performer collection.
“I crushed my sales quota, won rookie of the year, and have been promoted 3 times.”
“My cold calling appointments improved 300%. I now set up 3× the meetings in the same amount of time.”
“Pure gold. It helped double our sales in just three months.”
“Reps with 15+ years of experience said it got them back to basics in the best way.”
PRICING
This module is part of the Modern Sales Performer collection.
Get this module — and all 13 others — in one complete program.
Modern Sales Performer Collection
14 Modules · 18+ Hours · Lifetime Access
FAQ
Questions before you enroll.
What does "winning the numbers game" actually mean in B2B sales?
It means knowing your personal activity ratios at every stage of the sales cycle — how many cold calls it takes to book a meeting, how many meetings to get a proposal, how many proposals to close a deal. Once you know your numbers, you can predict your income and fix the exact stage that's costing you commissions.
Can I buy this module on its own?
No. This module is available exclusively as part of the Modern Sales Performer collection — 14 modules, 18+ hours. Learn more about the full collection →
How is this different from just tracking my CRM activity?
CRMs track what happened. This module teaches you how to interpret what your numbers mean, how to calculate what they need to be for your income goal, and how to diagnose exactly which stage of your pipeline is the leak. It's the layer of understanding that makes tracking useful.
Is this module for new reps or experienced reps?
Both. New reps learn to build the habit and the math from day one. Experienced reps often discover for the first time exactly why some months work and some don't — and what to actually do about it.
Can my company reimburse me?
Many companies cover sales training as a professional development expense. Treas. Reg. §1.162-5 also lets individuals deduct training that maintains or improves professional skills. Ask your accountant.
Or get all-access
Own this course — or unlock the whole Academy.
You have a choice. Buy this course outright with lifetime access — or get it inside the Outliers Membership. This course is included in both Outliers ($59/mo) and Outliers Elite ($129/mo), along with the complete 14-course Modern Sales Performer collection and the monthly live Outliers meeting.
Get this module — and all 13 others — in one complete program.
The Modern Sales Performer collection: 14 modules, 18+ hours, 140+ lectures. The complete B2B sales playbook used by 30,000+ reps.
Learn More — Modern Sales Performer → Not ready? Try 12 lessons free →