Module 02 of 14
Modern Sales Performer Collection · Self-Paced

Increase Your Sales Commissions by Winning the Numbers Game

Learn how to measure your activity at every stage of the sales cycle — from prospecting to closing — and turn your hard work into a predictable, high-commission sales career. Sales skill set #2 of the Modern Sales Performer Course Collection.

10
Lessons in module
3
Sections
14
Modules in collection
30K+
Reps trained

LEARN ON ANY DEVICE

Take the course from your desktop, tablet, or phone. Start the next lesson whenever you’re ready and move through the training at your own pace.

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QUICK ANSWER

What does it mean to win the numbers game in B2B sales?

You've heard it a thousand times: "sales is a numbers game." But most reps hear that and think it just means make more calls. It's not that simple — and if that's all you take from it, you'll work harder without earning more.

Winning the numbers game means knowing your specific ratios at every stage of the cycle: how many cold calls it takes to book an appointment, how many appointments it takes to get a proposal out, how many proposals it takes to close a deal. When you know those numbers, you can predict your income, fix the exact stage that's broken, and build a career that compounds — not one that burns out.

This module is built around the metrics framework Derek used during 17 years at Xerox to turn hard-working reps into top earners. Sales skill set #2 of the Modern Sales Performer Course Collection.

Understand your personal activity ratios from prospecting all the way to close
Learn how to calculate what your daily and weekly numbers need to be to hit your income goals
Identify exactly which stage of your pipeline is leaking money
Build a predictable, repeatable sales career — not one dependent on luck or a hot month
Taught by Derek Shebby — 13-time Sales President's Club Award winner
Increase Your Sales Commissions by Winning the Numbers Game — Module 02 of Modern Sales Performer

WHO IT'S FOR

Is this the right course for you?

✓ This is for you
You don't know your close ratio, appointment rate, or proposal-to-close percentage
Your income feels unpredictable — good months and bad months with no pattern
You work hard but can't figure out why you're not hitting your number
You want to know exactly what daily activity drives your commission check
You're a manager who wants to coach reps to their numbers with real data
✗ This isn't for you
You already track and know your ratios at every stage of the cycle
You sell direct-to-consumer or e-commerce
You want scripts and talk tracks — go to Module 04 for that
You're not willing to look honestly at where your pipeline is breaking down

COURSE CURRICULUM

What's inside — the full breakdown.

3 sections · 10 lessons. Learn how numbers apply at every stage of the B2B sales cycle — from prospecting through close.

1
Winning the Numbers Game — Intro
2 lessons
Overview
Sales Is a Numbers Game
2
Apply Numbers to Win in Your Sales Process
7 lessons
Research and Creating Your List
Prospecting on Foot
Prospecting over the Phone
First Appointment
The Next Step
The Proposal
Objections, Negotiating and Closing
3
Course Summary — Make Winning Predictable
2 lessons
Course Summary
Quiz: Winning the Numbers Game

THE FULL COLLECTION

All 14 modules — in order.

This module is Module 02. The full Modern Sales Performer collection covers the entire B2B sales cycle — each module with its own completion certificate.

01
Module 01
Top Performer's Guide to Long-Term Sales Success
46 lessons · Foundation, discipline, activities, time management, focus
43 lessons
FOUNDATIONS
02
Module 02
Winning the Numbers Game
Activity ratios that tell you whether your week is on pace — you are here
11 lessons
METRICS
03
Module 03
Why Some Customers Buy & Others Don't
The four buyer types, the trust ladder, buying triggers
12 lessons
PSYCHOLOGY
04
Module 04
Cold Calling Scripts & Value Propositions
Talk tracks that sound human and consistently book meetings
17 lessons
MESSAGING
05
Module 05
The Ultimate Talk Track Workbook
The complete library of talk tracks for every stage of the sales process
12 lessons
MESSAGING
06
Module 06
How to Create a Sales Target List
Source, qualify, and segment 1,000 names into 100 priority accounts
11 lessons
LIST BUILDING
07
Module 07
How to Prospect on Foot
The field cold calling skill almost no one teaches anymore
22 lessons
CANVASSING
08
Module 08
How to Prospect over the Phone
Get past gatekeepers, leave voicemails that actually get returned
21 lessons
PHONE
09
Module 09
First Appointment Tips That Close for the Next Step
10 discovery techniques that end in a confirmed next meeting
12 lessons
MEETINGS
10
Module 10
How to Ask Great Questions That Lead to Opportunity
Discovery questions that uncover real buyer needs
1 eBook download
DISCOVERY
11
Module 11
Proposal Tips That Build Value & Profit
Templates that justify price and shorten the close cycle
20 lessons
PROPOSALS
12
Module 12
Sales Objections Simplified
Scripts for the four objection categories every B2B rep faces
20 lessons
OBJECTIONS
13
Module 13
How to Create a Sense of Urgency
4 ways to create real urgency without being pushy
12 lessons
CLOSING
14
Module 14
Tools for Dealing with Rejection
10 mental tools so you don't burn out by year three
12 lessons
MINDSET

YOUR INSTRUCTOR

Derek Shebby.

Derek Shebby

Derek Shebby

FOUNDER · MODERN SALES TRAINING

Best-selling course creator and sales consultant Derek Shebby spent 17 years as a top sales executive and sales director with Xerox Corporation. He was a 13-time Sales President's Club Award winner, coached hundreds of salespeople and sales leaders to excellence, and helped grow his local division from $40 million to over $100 million in annual revenue. After founding Modern Sales Training in 2017, Derek has trained 30,000+ salespeople worldwide. He currently coaches 150+ sales reps live every week and hosts the In Between Sales Calls podcast on Apple Podcasts.

REAL RESULTS

What reps are saying about the Modern Sales Performer collection.

★★★★★

“I crushed my sales quota, won rookie of the year, and have been promoted 3 times.”

Greg Shin · Sales Director DIRECT
★★★★★

“My cold calling appointments improved 300%. I now set up 3× the meetings in the same amount of time.”

Jason Madsen · Account Manager DIRECT
★★★★★

“Pure gold. It helped double our sales in just three months.”

Michael G. · Founder / CEO G2
★★★★★

“Reps with 15+ years of experience said it got them back to basics in the best way.”

Brad N. · President G2

PRICING

This module is part of the Modern Sales Performer collection.

Get this module — and all 13 others — in one complete program.

Modern Sales Performer Collection

14 Modules · 18+ Hours · Lifetime Access

This module is included in the full collection
All 13 other modules — the complete B2B sales system
140+ lectures · Downloadable worksheets, scripts, and templates
Lifetime access — study from your computer or phone
Learn More About the Full Collection →

Or try 12 lessons free — no credit card.

FAQ

Questions before you enroll.

What does "winning the numbers game" actually mean in B2B sales?

It means knowing your personal activity ratios at every stage of the sales cycle — how many cold calls it takes to book a meeting, how many meetings to get a proposal, how many proposals to close a deal. Once you know your numbers, you can predict your income and fix the exact stage that's costing you commissions.

Can I buy this module on its own?

No. This module is available exclusively as part of the Modern Sales Performer collection — 14 modules, 18+ hours. Learn more about the full collection →

How is this different from just tracking my CRM activity?

CRMs track what happened. This module teaches you how to interpret what your numbers mean, how to calculate what they need to be for your income goal, and how to diagnose exactly which stage of your pipeline is the leak. It's the layer of understanding that makes tracking useful.

Is this module for new reps or experienced reps?

Both. New reps learn to build the habit and the math from day one. Experienced reps often discover for the first time exactly why some months work and some don't — and what to actually do about it.

Can my company reimburse me?

Many companies cover sales training as a professional development expense. Treas. Reg. §1.162-5 also lets individuals deduct training that maintains or improves professional skills. Ask your accountant.

ALSO FROM MODERN SALES TRAINING

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Explore the Outliers Membership → Included in Outliers $59/mo · Outliers Elite $129/mo · cancel anytime

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The Modern Sales Performer collection: 14 modules, 18+ hours, 140+ lectures. The complete B2B sales playbook used by 30,000+ reps.

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